The landscape of delivery has changed drastically over the past ten years. With the introduction of Amazon and it’s prime next-day delivery, no one is willing to wait long stretches of time for their packages. Instead, delivery times have gotten shorter and shorter until same-day delivery has become a norm.
Same-day courier services would have seemed strange not too long ago, but now they appear to be a quick way to grow your business.
But how can delivery times affect the growth of your business? The answer is manifold.
Ease
As previously mentioned, much of the delivery market today is about ease for the consumer. People don’t want to wait anymore when large MNCs like Amazon deliver the same or the next day.
For smaller businesses, it may appear a lot to compete with. But echoing the larger model and providing a same day courier service can lead to growth.
Offering convenience to your customers will set you apart from the pack. Yes, other businesses might offer next day delivery – but to be able to have your order the day you ordered it? That will make you stand out.
Think of it like this: if a consumer had the option between two similar products from two different businesses, one promised to deliver it within the same day… It’s obvious which one the consumer will choose.
You will become one of the few businesses consumers can turn to if they have pressing needs. This unique service will likely lead to consumers turning to your business repeatedly when in times of need for a quick turnaround.
Reach a Greater Consumer Base
By extending your delivery map through same-day courier services, you can look to serve a wider geographic number of consumers. If you are looking to invest in this service, it makes sense to widen it out to as many people as possible. Where it may have been too difficult to deliver to people before, now this can be changed.
By extending your geographic base, you can extend your profits too.
Consumer Loyalty
Business growth primarily comes from profit, and profit is more likely to grow if you can retain consumers.
Delivery times severely affect whether or not a consumer returns to shop with you. If they have a bad experience with delivery – such as delays or missing items – they simply won’t shop again. The reverse is true too. If you can provide excellent delivery, consumers will return.
The more consumers you can retain, the more your business’ growth will be sustainable. It won’t be a simple boom followed by a slump if you can keep your revenue steady amongst a solid consumer base.
Improve Customer Reviews
Most, if not all, businesses running in today’s landscape will have a website where customers can leave reviews. Other people’s reviews can affect whether or not a different customer decides to shop with you.
By offering same-day courier services, customer reviews are likely to be much more positive.
Think about the customer reviews you have read recently. A lot of the time, negative customer reviews will include phrases like: ‘Arrived late’ or ‘Packaging was damaged in transit.’
Similarly, often positive reviews will include phrases such as: ‘Arrived quickly’ and ‘In excellent condition.’
Then, delivery plays a big part in whether or not customers decide to leave positive or negative reviews. By offering same-day delivery, you are much more likely to receive positive reviews and, in turn, attract more customers to shop with you.
Increase Employee Productivity
Of course, business growth comes from increased profit caused by higher sales. But profit can also grow when production costs decrease. One way to achieve lower costs is to increase employee productivity.
You can promote employee productivity by offering same-day courier service because, as the need for quick delivery rises, so will the need for employees to work fast. This only increases when sales inevitably rise.
The business’s success will boost morale, as it will be clear the business is doing well. When employees can see they are working for a successful corporation, their desire to do well will rise as the possibility of pay rises or bonuses can be seen on the horizon.
Invest in Same-Day Courier Services
Though it may come at a higher cost for your company, the benefits are clear and manifold. By investing in same-day courier services, you are ensuring you will stand out amongst your competition and keep consumers coming back.